Brand Guidelines

THE FOUR is more than a name. It’s a lifestyle of SHOW YOUR FAITH.
Using it consistently will force our passion and commitment to providing a world class message of the Gospel.


Logotype

The logo THE FOUR is available in two variations. You decide which logo you want to use. It should especially be well integrated into the design. The logo may only be used in these two variation. The colors are limited on 90% black and 100% white.

Colors

MAIN COLOR
CMYK: 100/50/30/0
Pantone: 7707 C
RGB: 0/105/145
HEX: #007293
CMYK: 70/30/25/0
RGB: 76/149/170
HEX: #4c95aa
CMYK: 40/10/15/0
RGB: 149/196/206
HEX: #95c4ce
SECONDARY COLOR
CMYK: 20/20/100/0
Pantone: 7405 C
RGB: 212/188/73
HEX: #d4bc49
CMYK: 10/5/70/0
RGB: 234/223/126
HEX: #eadf7e
CMYK: 5/0/40/0
RGB: 244/242/181
HEX: #f4f2b5
COLOR OF TEXT AND LOGO
90% BLACK
Pantone: Black 7 C
CMYK: 0/0/0/90
RGB: 65/65/65
HEX: #414141
60% BLACK
CMYK: 0/0/0/60
RGB: 130/130/130
HEX: #808284
30% BLACK
CMYK: 0/0/0/30
RGB: 130/130/130
HEX: #bcbec0

Typography

Please use the following font for free

LATO LIGHT

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LATO REGULAR

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LATO BOLD

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

LATO BLACK

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
download: font

Visual Language

People who represent our slogan SHOW YOUR FAITH (people / positiv /culturally appropriate)

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